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Analysis of the development trend of intelligent hardware

2024-11-05

The development trend analysis of intelligent hardware has entered the smart hardware market start-up period, capital, incubators, technology, talents, policies and so on are tilting to this industry, the future of intelligent hardware will have the following development trends:
Intelligent hardware merchants will still leverage crowdfunding to stand out Currently, the business model of intelligent hardware is to engage in a round of crowdfunding on platforms such as Jingdong Crowdfunding and Crowdfunding.com, so as to build brand awareness and influence, and the cooperation between the crowdfunding platforms and intelligent hardware manufacturers is equivalent to endorsing for them. As more and more projects and product platforms join hands with crowdfunding platforms, more excellent smart hardware projects will be selected to enter crowdfunding platforms. This is a win-win situation: smart hardware vendors use crowdfunding platforms to complete the accumulation of production capital, and at the same time use crowdfunding to do promotion and marketing; crowdfunding platforms use crowdfunding to connect with smart hardware vendors, constituting the “smart hardware crowdfunding ecology”. 
The development of traditional software and mobile apps has encountered a bottleneck. Although apps high in the “cloud” have accumulated a large number of users, they are all based on mobile products such as cell phones, and there are many similar apps, so users have a high chance of uninstalling their current apps, which can be replaced at any time and lose a user. The users are very likely to uninstall their current apps and can be replaced at any time and lose a user. In addition, the cash flow mode of pure apps is very single, and the interconnection of smart hardware has a great impact on mobile apps. In this case, many software applications start to do hardware breakthrough. At the same time when smart hardware is online, software applications are also invading the smart hardware field, and more such applications will enter the smart hardware field in the future.
Software applications continue to cross the border into the field of intelligent hardware In general, the development of small businesses is basically in line with the geometry of the law of “points move into lines”, most small businesses will choose a point, and then eventually “surface movement into a body”, which has basically become a platform. This time has basically become a platform. Intelligent hardware merchants are initially a point of the product, but small merchants and BAT and other large platforms are different, in order to be more competitive while reducing costs, had to carry out resource integration, so that a number of merchants ultimately join forces and cooperation to become a platform, and then become a “smart hardware ecology”. On the whole, in the field of intelligent hardware, merchants who are doing hardware will do platform or ecology through hardware resource integration, and merchants who are not doing hardware will do it through capital operation. 
Hardware free mode is about to start The next step for smart hardware is the free mode, which has the following main points: ● Currently, smart hardware has zero profit, and there is not much difference with free. New materials and new production methods will make the cost of smart hardware lower and lower. ● The winning point of the free model is “the wool comes out of the pig”.
The focus of capital attention shifts to the upstream of the industry chain. The rise of smart hardware is absolutely related to the promotion of capital. In 2014, the two hottest areas in the venture capital circle are intelligent hardware and O2O, compared to the O2O speculation concept, intelligent hardware is more practical. 2014 Before, most investors are investing in the molding of intelligent hardware products, as long as the market is sizable and has the development prospects of the project, basically can be invested. Starting from the second half of 2014, the hotness of smart hardware has made some investors pay attention to the upstream of the industrial chain, and some new material producers, sound field factories and sensor manufacturers have been attracted by capital. 
The future of the smart hardware industry will be difficult to master only online marketing and promotion, and production and offline channels will become the industry's top priority, as the business focus of merchants who intend to establish a foothold in the smart hardware field will shift to the manufacturing side. Especially the upcoming fourth industrial revolution, the traditional manufacturing industry will have a qualitative upsurge, around the manufacturing of “new manufacturing ecology” will be the focus of the future business, all the ecological hardware intelligent businessmen can not be detached from the manufacturing of this ring. Intelligent hardware transformation and repositioning Part of the intelligent hardware business will initially be less accurate positioning of the product, after a period of fumbling, the product will be repositioned, and then find a suitable position. At present, the first and second generations of many intelligent hardware products have different positioning, and basically, repositioning can better reflect product performance and advantages.